There is a difference between being frugal and cheap. Somewhere in the middle is the ground that is occupied by those who are just clueless when it comes to the value of certain services or concepts. But we get that. It’s really tough to justify paying more for something when you can get pretty much the same thing at a whole lot less. Think ‘cheap knock off’ if you must. Remember, the word ‘cheap’ is in there for a reason. Any idea what that reason would be? It’s because the word ‘cheap’ is being used to describe the quality of the item. Let’s look at some other examples.