Logos are simply visual representations that help businesses, products or services get identified by their audience. This identity is the primary purpose for which logos are created, to identify your business. The look of a logo can practically make or mar a business or service which it represents. This happens because logos have life in them and have impressions they give off to an audience.
It is vital to ensure that a logo represents the service or product it was created for to avoid any confusion or misinformation. Time, thought and effort is needed by a designer to make this possible. A badly thought-out concept will come across as shabby or disorganized, and because logos visually represent a business or service, these negative impressions will rub off on the firm or service it represents.
The best logos should be simple without any element of complexity in them in our day and age. A simple logo is easier to memorize, recognize and associate with a brand than a complex one. If you check around, you will notice that most popular brands have simple logos. It boils down to a style of minimalism, which makes a brand unique from the crowd. It is effortless to remember logos from the following brands: Apple, Coca-cola, Samsung, Facebook, Whatsapp, Shell, Ford, BMW and so many others who understand how to be remembered. The minimalist design helps customers to identify the brand wherever they come across it immediately.