As the business world continues to evolve, competition among producers and sellers keeps getting tougher than ever. The need to conquer or have a sizable cut of the market is a never-ending one, so businesses must find better means to advertise their products. In the past, advertising in business was quite concentrated, as brands strive to outdo each other by creating detailed adverts filled with so much content to seduce potential clients. This no longer works so well as the market atmosphere is inundating with such strategy, making it less efficient.
Moreover, this has created a vacuum in advertising as businesses look inward to find an alternative. Designers and artists had already realized that simple concepts usually attract far greater attention only because they create memories more efficiently, this was the beginning of the minimalist concept in advertising. Minimalism has been in existence for quite some time. It is a Japanese traditional designing technique where only the bare necessities needed for life are maintained is a concept. It reinforces the need to keep things simple without losing value. Minimalism has a mantra which says, ‘less is more’ and this has never been truer in our design age. Information can easily be passed across visually or audibly when it contains less detail. The audience or viewer can easily grasp what’s being shown and can recall it more easily nowadays.