Don’t Imitate! You, Cheapskate!

It’s been said that imitation is the sincerest form of flattery. Well, if you have to steal someone’s idea – especially one of ours – We’re not gonna be flattered and you may end up getting flattened instead. There’s a reason for our hostility on this matter. Let’s see if

The Relativity of Ignorance

There is a difference between being frugal and cheap. Somewhere in the middle is the ground that is occupied by those who are just clueless when it comes to the value of certain services or concepts. But we get that. It’s really tough to justify paying more for something when

Minimalism in Advertising

As the business world continues to evolve, competition among producers and sellers keeps getting tougher than ever. The need to conquer or have a sizable cut of the market is a never-ending one, so businesses must find better means to advertise their products. In the past, advertising in business was

A Hitchhiker’s Guide to Startups

The Colors of Your Company So you’ve got a, sure-fire idea for your product or service, and the galactic zeal to make it happen, color me glad. Your next step is to create an identity, i.e., your brand, style, color, design. It’s right about now that questions begin to percolate.

Let’s Logo

Logos are simply visual representations that help businesses, products or services get identified by their audience. This identity is the primary purpose for which logos are created, to identify your business. The look of a logo can practically make or mar a business or service which it represents. This happens

Designs Have Changed

Oh, the times, they are a-changing! The mighty Bob Dylan used to sing those powerful words many, many years ago, but they are still as powerful and meaningful as ever. The world of business has changed so much in just a few decades, particularly industries relying on a combination of

Your Face in Typeface

“Typeface?…Whatever. It’s just a font, pick whichever you like, it doesn’t matter…” You have no idea how many times we’ve heard the above sentence from customers who simply failed to understand the importance of the right typeface. No, it’s never just a font! Even though it might seem like a